Hank is a simple man, he has spent the last fifty years with his loving wife Maria. He is unaccustomed to change and set in his routines. On his fiftieth wedding anniversary Hank arrives home to find that his beloved Maria has passed away. Unable to process the situation Hank falls into his daily routines. A phone call from his daughter reminds Hank of the anniversary and he is determined to have one last perfect day with Maria. At dinner Hank comes to the realization that it is time to say goodbye to his partner.
Kjell directed Reach for the Doctor for Mission Pharmacal and the Deberry Group as part of their Reach for the Doctor campaign. Filmed on location in Fort Lauderdale Florida the spot was launched in the summer of 2016 across the United States and Mexico.
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The Red Looking Glass short film is a collaboration between Reflectivore and True Norse Films. As we began the process of marrying image and sound we realized that there were many layers of symbolism and literalism that reached beyond the piece. While the song is about loss, it is even more about the journey of a beautiful, intelligent, caring and inspirational person that served as mother, wife, and friend to many who worked on this project. A person with a rare approach to making the most of her time, no matter how limited it was.
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